A detailed analysis of anand milk union limited amul in india. Due to this process, amul is able to collect six million litres of milk per day. Statewise share of milk production in year 200910 state cow milk in tonne buffalo milk in tonne andhra pradesh 2828 7601 bihar 3097 2807 gujrat 3327 5285 hariyana 925 5020 karnataka 3263 1506 rajasthan 2701 5840 maharashtra 4042 3355 uttra pradesh 5142 902 india 47825 59201. Market analysis and sales development of amul milk marketing project topics, mba base paper, advertising thesis ideas, dissertation, synopsis, abstract, report, full pdf, working details for marketing management mba, diploma in business, btech, be, mtech and msc college students for the year 20152016. Milk procurement and processing the organized dairy sector both cooperatives and private is presently handling only 1012 percent of total milk production in the country. Oct 11, 2015 this blog is about amul milk and its marketing strategies which make it the market leader in indian dairy industry. In one of my previous articles, i had done a detailed swot analysis of a really fascinating brand, patanjali ayurveda. While we may take pride in inspiring the whole nation and revolutionize the dairy cooperative movement in our country alleviating hardships of millions of dairy farmers and placing india in number one position in world in milk production, we remain humble in our approach and development firmly believing in that the true development of an organization or nation lies in.
Milk and byproducts of milk production are often dried to reduce weight, to aid in shipping, to extend shelf life, and to provide a more useful form as an ingredient for other foods. The cream for manufacturing butter is receiving from amul3 process section while standardization of milk. The chilled milk received from various chilling center stored there in. The objective of amul, the dairy cooperative in india, is to spur the white revolution in the country and make india the largest producer of milk and milk products in the world. In amul 3 the milk fat will be separated at above 60 celsius, the centrifugal separators inline with milk pasteurizer separate this as cream. Thus it indicates, there is a wide scope for processing of milk and manufacture of. Let us analyse the swot analysis of amul which can offer us an insight into amuls transition from being a dairy producers cooperative society to becoming one of the most recognized and respected brands in india.
Village dairy cooperative society vdcs production process e supply chain. Report on industrial visit to amul 3068 words bartleby. History of amul amul anand milk union limited, formed in 1946, is a. Grade a pasteurize milk ordinance pmo all federal and state of tennessee rules for producing and processing grade a milk state rules vary state to state interstate milk shippers list ims allows products to be sold across state lines three tiered inspection. Grade a pasteurize milk ordinance pmo all federal and state of tennessee rules for producing and processing grade a milk state rules vary state to state interstate milk shippers list ims allows products to be sold across state lines three tiered inspection program on dairy plant and dairy farm for ims. Amul production planning process an overviewgcmmf gujarat co operative milk marketing federation is the marketing body of all unionswho manufacture and sell products under brand name amul. Beware of falsefake websites using the name of amul and collecting money to offer dealershipfranchisee of amul. In this article, i have done a similar analysis and have compiled the swot analysis of amul amul is a milk cooperative founded by mr. Their milk is processed in 222 district cooperative milk unions and marketed by 28 state marketing federations, ensuring a better life for millions.
Market analysis and sales development of amul milk. Here on the milk i have and can add some value to the benifit of our. The operations involved in the manufacturing process should be given in the form of a flow diagram. Must watch paneer making process in factories in india. In addition to skim and whole milk, a variety of useful dairy products are dried, including buttermilk, malted milk, instant breakfast, sweet cream, sour cream. There are three reception lines for unloading milk tankers. Amul started chocolate production on october, 1973 in food complex at mogar.
Amul is in a position to manage these assets to effectively command the market leaders position in the emerging fresh dairy products market because of its milk processing capacity. More than 16 million milk producers pour their milk in 185903 dairy cooperative societies across the country. Amul dairy about 10lakh liter of milk is collected every day. Initial transport cost was 40 crores,reduce it to half. Amul 2 process and milk pouch pouch packing section deals with packing of milk into pouches. Dairy processing plant and equipment considerations.
Milk is a raw material, and from it milk, and milk products like ghee, powder, butter, paneer, curd, buttermilk, sweets etc are being manufactured. India ranked nowhere amongst milk producing countries in the world in 1946 producers union limited. Amul has always been a model to which other cooperatives have looked up as an example and inspiration as well as one from which many have benefited. Jun 06, 2010 the board of directors of gujarat cooperative milk marketing federation ltd. Tankers from amul, anand dairy as per their pre determined schedule collect milk from the societies via a predetermined route. Before amul, entire process starting from collection of the milk upto selling it and. Amul was spearheaded by tribhuvandas patel under the guidance of sardar vallabhbhai patel. Introduction to amul amul means priceless managed by gcmmf. Since the milk producing members of amul own the infrastructure of the.
Pdf this paper describes success story of a cooperative institution. Really surprised to see even educated people here are not clear on the knowledge that share. In the other words production process is a combination of collectively taken certain steps to receive finished final product. Preface amul is the pride not only of gujarat but also of entire country. Raw milk at amul 3, is received through road tankers and in cans from amul 2. Questions to milk processing enterprise during preparatory organizational period 1. Milk drying capacity 200 mtday amul recently in news milk via milk train.
Milk is one food commodity and there can be adverse effect on its quality if proper care is not taken during production, procurement and transit. Each day, milk is collected no more than 10 miles from the. This blog is about amul milk and its marketing strategies which make it the market leader in indian dairy industry. I used to read many experts answers in quota for those which i dont have any idea. The board of directors of gujarat cooperative milk marketing federation ltd. It is a popular belief that cooperatives are a failure, but amul with cooperative structure is a grand success. The amul model has helped india to emerge as the largest milk producer in the world.
Standard operating procedures a standard operating procedure sop is an established or prescribed method to be followed routinely for the performance of designate operations or in designates situations. The flow diagram for a 10,000 litres per day milk processing plant is furnished in annexure i. Oct 14, 2017 collecting 1 dairy cows are milked twice a day using mechanical vacuum milking machines. A stringent verification process and guarantees for the safety of the milk products are required from channel members before they are onboarded to the network. Pradesh, orissa and kerala which account for over 90% of the countrys milk production. The operations involved in the manufacturing process should be given in the form of a. Cooperative movement in dairying 94 immediately after india gained independence in 1947, the milk control board was established to control the dairy supply and distribution chains. In that section, there is a machine called continuously bath.
Butter process amul butter is made from butter common salt. A project report chocolate amul anand milk union ltd. As a result, kaira district milk union limited was born in 1946. Amul the apex body of milk unions of gujarat having a membership of 27 lakhs farmer members have reelected shriparthibhaibhatolas its chairman in an election held on fri, jun 26, 2009. Amul is an indian dairy cooperative society, based at anand in the state of gujarat. Amul is a dairy brand which spurred indias white revolution, which made the country the worlds largest producer of milk and milk products. Collecting 1 dairy cows are milked twice a day using mechanical vacuum milking machines.
In amul 3 the milk fat will be separated at above 60 celsius, the centrifugal separators inline with milk pasteurizer separate this as. Under the leadership of shbhatol, the federation has achieved its. Nov 11, 2012 raw milk at amul 3, is received through road tankers and in cans from amul 2. Company approval document certified issued by authorized body please attach copy 1. Milk procurement and processing the organized dairy sector both cooperatives and private is presently handles about 15 per cent of total milk production in the country. To this milk calcium chloride is added at the rate of 0. Amul has an appropriate blend of policy makers, technology and a support system to the milk producers without disturbing their agroeconomic system and ploughing back the profits, by prudent use of men, materials and machines. Must watch paneer making process in factories in india youtube. Feb 05, 2011 various types of food grade additives have been incorporated into the milk during paneer production in order to improve a few parameters such as yield, sensory characteristics and shelf life as well as to reduce the cost of production. Amul butter is made from butter common salt, permitted natural color.
Dec 09, 2015 a stringent verification process and guarantees for the safety of the milk products are required from channel members before they are onboarded to the network. The raw milk flows through stainless steel or glass pipes to a refrigerated bulk milk tank where it is cooled to about 40 f 4. To the wholesalers and retailers, amul offers reasonable margins on a high volume good. The basic information on production activity of the.
Amul milk chocolate milk health drinks manufacturers of. Amul initiated the dairy cooperative movement in india and formed an apex. A person aspiring to enter in management profession must have practical knowledge of the subject. In across issues a process that has longterm benefits for any organization. A detailed analysis of anand milk union limited amul in. Data analysis software utilization for milk production estimation and increasing productivity.
The amul model was the main contributor to the beginning of the white revolution. Before amul, entire process starting from collect ion of the milk upto selling it and. Brown beverage nutramul malted milk food amul pro plants first plant is at anand, which engaged in the manufacturing of milk, butter. Indian dairy industry is different from other dairy producing countries as india places its emphasis on both cattle and 2 buffalo milk. The cream for manufacturing butter is receiving from amul 3 process section while standardization of milk.